Instantly this is putting a pre-conceived ideal into the mind of the listener and in my opinion, didn’t do the band any favours. The campaign had the band linked to Killswitch Engage and Dream Theater.
Mutiny Within – I remember the Roadrunner marketing campaign for the band Mutiny Within. Geffen just kept on pushing the band onto the public with a pretty high profile marketing campaign, however the public just didn’t take to them. I have three of their albums that I picked up in the bargain basement bin. Galactic Cowboys – Back in the late eighties, Geffen Records signed a band called Galactic Cowboys. A song that they released back in 2008 got traction in 2012, which in turn started to bring attention to their 2011 album release. Volbeat – built their fan base via the strength of their material. This was all done without even playing a show. Heartist – built their fan base all on line via fan to fan connections. It wasn’t until 1992 that Metallica decided to form a fan club. Metallica – built their fan base via word of mouth on the strength of their album releases and live shows. For an artist there is no better marketing strategy than word of mouth. It didn’t embark on a scorched earth marketing policy.
So what can artists learn from The Pirate Bay? The fact that the Pirate Bay is still alive is something to respect. Much larger organisations have tried to stand up against these bodies and have failed. In all of this, the Pirate Bay has stood strong against the pressure put on it by the MPAA and the RIAA and their sister organisations throughout the world. The Week In Destroyer Of Harmony History – July 26 to July 31Īs most tech savvy people are aware, The Pirate Bay turned 10 years old a few days ago.Australian Method Series: Airbourne – Boneshaker.1996 – Part 5.5: Stabbing Westward – Wither Blister Burn & Peel.1996 – Part 5.6: Yngwie Malmsteen – Inspiration.The Week In Destroyer Of Harmony History – August 1 to August 14.The Record Vault: Dream Theater – Metropolis Pt 2: Scenes From A Memory.Enter your email address to follow this blog and receive notifications of new posts by email.
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